公众社区参与意愿对危化品危害利益相关者感知的影响

面对危化品危害,政府及相关单位面临着日益严峻的既要保证公众知情,又要避免信息过度传播的难题,"信任"是导致这种沟通困境的重要因素。为解决危害信息有效沟通问题,从重构公众与政府之间信任关系的角度入手,以公众利益相关者感知衡量信任,探究公众社区参与意愿对利益相关者感知的影响关系,并将社区参与分为代表单向沟通的仪式性参与和代表双向沟通的实质性参与。研究结果表明:公众社区参与意愿有利于提升公众危化品危害利益相关者感知,特别是仪式性参与意愿的直接作用效果更为显著;实质性参与意愿和危害利益相关者感知的关系中,预决策过程起到完全中介的作用;危化品危害知识在社区参与意愿和利益相关者感知的影响关系中起到显著的正向调节作用,特别是在预决策过程与利益相关者感知的影响路径中。研究结论为构建公众和政府之间的信任关系,进而为缓解危化品危害信息沟通难题提供理论支撑和实践价值。

The Influence of Community Involvement Intention to Stakeholder Perception for Threats of Hazardous Chemicals

In face of hazardous chemicals,the government and related departments often fall into a dilemma where they have to ensure the public’s information right but meanwhile worry about the public’s reaction.Trust is an important factor leading to the above communication plight.In order to facilitate effective hazard information communication,this study starts from the viewpoint of reconstructing trust relationship between the public and government,measures public trust by stakeholder perception,then explores the influence relationship between community involvement intention and stakeholder perception.Specially,community participation is divided into ritual participation and substantive participation,which represents one way communication and dual-way communication respectively.Results show that:stakeholder perception of hazardous chemicals could be significantly improved by public community involvement intention,especially the direct effect of ritual participate intention;the pre-decisional processes plays a completely mediating role in the model;hazard knowledge has a significant moderating effect in the model,especially in the path from pre-decision process to stakeholder perception.This study will provide theoretical support and practical value for construction of the trust relationship between the public and government.