| 现代广告对体育产业发展的影响 |
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| 引用本文： | 种莉莉.现代广告对体育产业发展的影响[J].榆林高等专科学校学报,2006,16(6):54-56. |
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| 作者姓名： | 种莉莉 |
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| 作者单位： | 曲阜师范大学体育科学学院 山东曲阜273165 |
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| 摘 要： | 广告作为一种特殊的时代文明,与体育有着不解之缘,并在体育向产业化过渡的过程中发挥了巨大的推动作用。对广告与我国体育产业的关系进行了探讨,初步得出以下结论:广告促进了体育市场的发育、促进了体育产业体系的完善、促进了体育产业的规范化。但整体来讲我国体育产业尚未充分运用广告进行全面的市场拓展与营销,还应进一步扶持与规范。
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| 关 键 词： | 广告 体育产业 体育 影响 |
| 文章编号： | 1008-3871(2006)06-0054-03 |
| 收稿时间： | 04 11 2006 12:00AM |
| 修稿时间： | 2006年4月11日 |
The Effect of Modern Advertisement on the Development of Sports Industry |
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| CHONG Li-li.The Effect of Modern Advertisement on the Development of Sports Industry[J].Journal of Yulin College,2006,16(6):54-56. |
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| Authors: | CHONG Li-li |
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| Institution: | College of Sports Science, Qufu Normal University,Qufu Shandong,273165 |
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| Abstract: | As a special component of modern civilization, advertisement is closely related with sports and plays an extremely important role in promoting the transition of sports to industrialization. The discussion of the relationship between sports industry and advertisement leads to the following findings: advertisement accelerates the development of sports market and the perfection and standardization of sports industry. But overall, advertisement is not fully used in our country to open up the market. A lot more work needs to be done to promote and standardize the sports industry. |
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| Keywords: | advertisement sports industry sports effect |
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