社会性别视域下高校美女文化现象解析

高校美女文化面临着泛化的倾向。造成这种现象的深层次原因与市场经济中女性地位的衰落直接相关。而高校社会性别教育的缺失削弱了女性的独立意识，大众文化的勃兴则强化着社会性别的刻板印象。高校美女文化的泛滥弱化了女大学生独立意识的形成，造成社会资源的浪费．也加剧了社会文化中男女不平等的局面，促使女性向传统价值观回归。为了重塑高校社会性别平等文化，应该使社会性别意识纳入政府决策主流，推动社会性别平等教育进入高等教学体系并实现学科建设主流化，培养大众传媒的社会性别意识。

Analysis of Beauty Culture of College in Gender Perspective

Beauty culture in college is popular.There are three reasons for this prosperous.Firstly,market economy devalues Chinese women’s social status.Secondly,gender education hasn’t been considered as part of high education.Thirdly,popular culture strengthens gender stereotype.Beauty culture protects traditional gender regime in China and wastes human resources of female college students.To improve gender culture of college,gender conscious should be mainstreamed of public policy and gender education should play an important role in high education.Government should cultivate gender conscious of mass media.