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| 基于传播视角的旅游广告语效果研究 | |
| 引用本文： | 黄翔,唐楠,成曦. 基于传播视角的旅游广告语效果研究[J]. 湖北民族学院学报(哲学社会科学版), 2007, 25(6): 106-109 |
| 作者姓名： | 黄翔 唐楠 成曦 |
| 作者单位： | 华中师范大学,旅游发展研究中心,湖北,武汉,430079;华中师范大学,旅游发展研究中心,湖北,武汉,430079;华中师范大学,旅游发展研究中心,湖北,武汉,430079 |
| 摘 要： | 旅游产品的无形性、生产效用的不可储存性和整体不可转移性,使潜在的旅游消费者相对更多地依赖于旅游广告。语言文字是旅游信息资源的主要载体,旅游广告语(slogan)承担了直接而迅速地诱发旅游者作出瞬时性的旅游决定的责任,是有效地帮助潜在旅游者实施旅游行为的标识。客观科学地对旅游广告语的传播效果进行评价是有效投放旅游广告的基础。 |
| 关 键 词： | 旅游广告 传播效果 测定与评价体系 |
| 文章编号： | 1004-941(2007)06-0106-04 |
| 修稿时间： | 2007-08-17 |
The Effect of Tourism Advertisement from a Dissemination Perspective |
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| HUANG Xiang,TANG Nan,CHENG Xi. The Effect of Tourism Advertisement from a Dissemination Perspective[J]. Journal of Hubei Institute for Nationalities(Philosophy and Social Sciences), 2007, 25(6): 106-109 | |
| Authors: | HUANG Xiang TANG Nan CHENG Xi |
| Abstract: | The invisibility,non-storability and non-transferability of tourism products give potential tourists more dependent on tourism advertisement.The language is a major carrier of tourist information resources,so tourism advertisement(slogan) bears responsibility for tourist to make a direct and rapid travel decisions.And tourismslogan is a logo to help potential tourists travel.The objective and scientific evaluation on tourism slogan dissemination effect is the basis of advertising.Based on the above factors,this article described the tourism slogan dissemination process,has discussed the mechanism of tourism slogan in the spreading process,and then proposed the evaluation system of tourism slogan dissemination effect. |
| Keywords: | tourism advertisement dissemination effect the evaluation system |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |