Ecological Concern, Attitudes, and Social Norms in Voting Behavior

Using a theoretical framework not previously tested in environmentalresearch, this study investigates the indirect relationshipbetween ecological concern and voting behavior. Results indicatethat the effects of ecological concern are mediated by attitudinal,normative, and behavioral intention variables. The results alsoprovide a partial test of the validity of Ajzen and Fishbein'sTheory of Reasoned Action. Key environmental, public policy,and communications implications are discussed.