| 基于电商平台的制造商合约与销售服务模式选择策略研究 |
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| 引用本文： | 曹裕,谢芷若,易超群. 基于电商平台的制造商合约与销售服务模式选择策略研究[J]. 湖南大学学报(社会科学版), 2022, 36(3): 65-75. DOI: 10.16339/j.cnki.hdxbskb.2022.03.009 |
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| 作者姓名： | 曹裕 谢芷若 易超群 |
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| 作者单位： | 中南大学商学院,湖南长沙 410083 |
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| 基金项目： | 湖南省杰出青年基金;国家自然科学基金;中南大学创新驱动项目;湖南省自然科学青年基金项目 |
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| 摘 要： | 在通过构建由单个制造商和单个电商平台组成的供应链系统，研究固定费用合约与佣金合约下制造商和电商平台的不同合约和销售服务模式选择策略问题，探讨服务成本差异对制造商与电商平台的合约和销售服务模式选择策略的影响的基础上，本研究发现：相比佣金合约，制造商总会选择固定费用合约；相比固定费用合约，电商平台更加偏好于向制造商提供佣金...
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| 关 键 词： | 电商平台 销售服务 固定费用合约 佣金合约 |
Research on the Strategy of Manufacturer's Contract and Sales Service Mode Selection Based on E-commerce Platform |
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| CAO Yu,XIE Zhi-ruo,YI Chao-qun. Research on the Strategy of Manufacturer's Contract and Sales Service Mode Selection Based on E-commerce Platform[J]. Journal of Hunan University(Social Sciences), 2022, 36(3): 65-75. DOI: 10.16339/j.cnki.hdxbskb.2022.03.009 |
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| Authors: | CAO Yu XIE Zhi-ruo YI Chao-qun |
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| Abstract: | This paper constructs a supply chain system composed of a single manufacturer and an e-commerce platform, studies the different contract and selling service mode selection strategies of the manufacturer and the e-commerce platform under the fixed fee contract and commission contract, and discusses the influence of the difference of service cost between the manufacturer and the e-commerce platform on their contract and selling service mode selection strategies. As for the manufacturer, it will always choose fixed fee contract instead of commission contract; compared with fixed fee contract, e-commerce platform prefer to provide commission contract to the manufacturer. |
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| Keywords: | e-commerce platform service mode fixed fee contract commission contract |
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