时尚经济的媒介要素及其内在逻辑

网民的审美意志使得时尚的表意功能越来越强. 媒介发展与时尚经济发展的内在关联通过信息传播方式的变革体现出来. 新媒体革命导致时尚经济由大众化迈向小众化. 然而, 小众化的时尚经济无法从社会裁定机制中剥离出来, 仍然为社会集体意志所驾驭. 时尚经济趋向于 "普遍化" 的消费意愿,这种普遍化表面上导致了小众化的覆灭, 而在更深层次上, 由于新媒体授受关系的变革, "普遍化之殇"成为繁衍时尚经济的沃土.

On the media elements of the fashion economy and its inherent logic

People' s aesthetic will make the ideographic function of fashion more and more strong.Internal connection of media development and fashion economic development are reflected through the changes of the way of information transmission . The new media revolution led fashion economy from the popular towards niche.However, popular fashion economy can not be stripped out from social ruling mechanism, and it still be controlled by the collective will of society.Fashion economy tends to willingness of "univer-sal" for consume.On the surface, this kind of generalization leads to the destruction of the minority.But at a deeper level, as the change of the relationship between information transmission and reception in the new media era , the destruction of Universality become fertile ground for breeding fashion economy.