| 广告平面设计的市场效应与经济效益 |
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| 引用本文： | 刘景森,李跃.广告平面设计的市场效应与经济效益[J].河北理工大学学报(社会科学版),2006,6(1):87-88. |
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| 作者姓名： | 刘景森 李跃 |
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| 作者单位： | 1. 河北理工大学,艺术学院,河北,唐山,063009
2. 河北理工大学,外国语学院,河北,唐山,063009 |
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| 摘 要： | 在社会观念多元化、经济效益全球化的今天,公益、商业等广告已经在当今社会中广泛盛行,它们通过报刊杂志、电视、广播、市场营销、网络信息等大众媒介的传播形式,使人们了解、熟悉并且广泛传播从而达到目的.当今社会,广告铺天盖地的映入我们的视野,广告平面设计与市场经济效益的共有性和互盈性是密不可分的,没有一个好的广告媒介来传播疏导,是不可能适应当前市场经济广告发展的潮流的,其重要性显而易见.
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| 关 键 词： | 广告 平面设计 社会发展 市场效应 经济效益 |
| 文章编号： | 1673-2804(2006)01-0087-02 |
| 修稿时间： | 2005年6月30日 |
The Market Effect and Economic Benefits on Advertisement Plane Design |
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| LIU Jing-sen,LI Yue.The Market Effect and Economic Benefits on Advertisement Plane Design[J].Journal of Hebei Polytechnic University(Social Science Edition),2006,6(1):87-88. |
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| Authors: | LIU Jing-sen LI Yue |
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| Abstract: | Commercials on newspapers,periodicals,TV,broadcasting,internet of other media are prevailing in the pluralistic society and economically globalized modern times,which reaches the goal to make the public get known and familiar.To a great extent,advertising plane design closely integrates with market economic benefits which are regarded as one of the final comprehensive targets for a company.Meanwhile,it is obvious that you could not keep the pace with the trend of the modern market economy without a good media. |
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| Keywords: | commercials plane design social development economic benefits |
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