| 农产品绿色营销的发展趋势及对策研究 |
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| 引用本文： | 乔聚玲.农产品绿色营销的发展趋势及对策研究[J].齐鲁学刊,2003(5):132-134. |
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| 作者姓名： | 乔聚玲 |
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| 作者单位： | 济南大学,管理学院,山东,济南,250022 |
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| 摘 要： | 农产品绿色营销是国际性发展的大趋势,主要表现在理论研究日趋深入,生产和消费日益普及,法规建设不断完善等。顺应这一趋势,我们应在绿色农产品的生产开发、品牌化经营、市场体系建设、保障措施等方面采取相应对策。
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| 关 键 词： | 绿色营销 农产品 趋势 对策 |
| 文章编号： | 1001-022X(2003)05-0132-03 |
| 修稿时间： | 2003年2月19日 |
Study on the Development Trend and Countermeasure of the Green Marketing for Agri-products |
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| Abstract: | Green Marketing for Agri products has become a major development tendency world wide with its theoretical research getting deeper, production and consumption becoming more popular and regulations construction being perfected. In order to comply with this trend, we should take relevant measures on the production, development, brand management, marketing system and security actions of green agri products. |
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| Keywords: | agri-products green marketing trend countermeasure |
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