| 客户忠诚识别的神经网络方法及实证研究 |
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| 引用本文： | 侯立文,谭家美.客户忠诚识别的神经网络方法及实证研究[J].管理工程学报,2007,21(1):138-140,144. |
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| 作者姓名： | 侯立文 谭家美 |
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| 作者单位： | 1. 上海交通大学管理学院,上海,200052
2. 上海海事大学交通运输学院,上海,200135 |
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| 摘 要： | 首先对客户忠诚的内涵进行了分析,并介绍了SOFM网络的原理,然后通过研究某一保险公司客户忠诚识别案例,展示了S0FM在客户忠诚识别过程中的具体运用,同时也指出了该方法的局限性,从而为其进一步实用化指明了发展方向.
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| 关 键 词： | 客户忠诚 忠诚识别 SOFM |
| 文章编号： | 1004-6062(2007)01-0138-04 |
| 修稿时间： | 2004年8月21日 |
Identification of Customer Loyalty Based on ANN and Case Study |
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| HOU Li-wen,TAN Jia-mei.Identification of Customer Loyalty Based on ANN and Case Study[J].Journal of Industrial Engineering and Engineering Management,2007,21(1):138-140,144. |
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| Authors: | HOU Li-wen TAN Jia-mei |
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| Abstract: | The implication of customer loyalty is firstly explained from several aspects.And then a Artificial Neuron Network method,Self-Organization Feature Mapping,is introduced as an analytical tool.Next the concrete calculation for customer loyalty is shown by an insurance company case study.Meanwhile the drawbacks of the method are also indicated in order to direct the further research about it. |
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| Keywords: | customer loyalty loyalty identification selforganization feature mapping |
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