略论欧盟的文化政策及文化创意产业的发展

文化事业离不开文化创意产业的发展,因为后者的产品渗透着并体现着一个国家或一个地区文化和文明的精髓。欧盟文化软实力的提升必须要有文化创意产业的硬实力作为基础。为此,欧盟在促进域内文化和文化创意产业发展方面制订了较为明确的政策。欧盟试图将各成员国的文化政策统一置于同一平台之上,并注重文化项目的连续性和多样性。欧盟在发展文化创意产业时既注重其经济效果,也注重其社会效果,并特别强调文化创意产业应定位于内容的独特性和不可复制性。

On EU's Culture Policy and its Cultural and Creative Industries Development

Culture development can not be separated from cultural and creative industries,because cultural goods are embedded in and reflect the essence of national or regional culture(civilization).EU's cultural and creative industries,which are one of the sources of its hard power,are the foundation of EU's soft power.EU has introduced specific policies to promote the exchanges of European culture and the development of the cultural and creative industries.EU tries to integrate its members'national policies on a sup...