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《读者》之路:一个时代的见证和参与
引用本文:马永强. 《读者》之路:一个时代的见证和参与[J]. 兰州学刊, 2008, 0(11): 176-180,86
作者姓名:马永强
作者单位:西北师范大学,文学院,甘肃新闻出版局,甘肃,兰州,730030
摘    要:
作为改革开放和思想解放的产物,《读者》以高雅、清新、隽永的真善美的传播与人文关怀、以高品质高品位的价值追求,成就了作为“中国人的心灵读本”和中国期刊第一品牌的美誉。她不但见证了改革开放30年的社会变迁。参与了这一时期国人文化价值观的建构、民族灵魂的重铸、和谐文化的创新传播,还记录了这一时代变革中千万读者的情感和社会风尚。因此,“《读者》之路”就是改革开放之路、思想解放之路、多元文化的传播之路、和谐文化的创新之路、精神甘露的播撒之路、文化品牌的成长之路、文化产业的发展之路。

关 键 词:品牌内涵  《读者》之路  见证和参与

The Road of DuZhe: One Epoch's Testimony and Participant
Ma Yongqiang. The Road of DuZhe: One Epoch's Testimony and Participant[J]. , 2008, 0(11): 176-180,86
Authors:Ma Yongqiang
Affiliation:Ma Yongqiang
Abstract:
DuZhe, as the outcome of reform and opening up and emancipating the mind , becomes "chinese soul book" and the frist brand of chinese journal for it' s elegance, lasting truth ,good and beauty, humanistic care and lofty value pursuit. For 30 years of reform and opening up , DuZhenot only has testied social changes, taken part in building of cultural values, reconstructed soul of a nation, propagated harmonious culture, but aslo has recorded millions readers' feeling and social conduct. Consequantaly, "the Road of DuZhe" is the road of reform and opening up, emancipating the mind, propaganting muhicuhuralism , innovation of harmonious culture, broadcasting immaterial amrita, growth of cultural brand and development of cultural industries.
Keywords:brand mean  the Road of DuZhe  testimony and participant
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