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| 体验营销在休闲农业中的应用研究 | |
| 引用本文： | 张贵华,石青辉. 体验营销在休闲农业中的应用研究[J]. 湘潭大学学报(哲学社会科学版), 2010, 34(3): 87-91 |
| 作者姓名： | 张贵华 石青辉 |
| 作者单位： | 湖南商学院,湖南,长沙,410205 |
| 摘 要： | 体验营销对休闲农业的发展具有极其重要的作用,为促进体验营销在休闲农业中的应用,农业企业应建立从明晰消费者需求出发到设计体验营销组合、获取体验反馈信息、改进体验项目、满足新的体验需求的循环体验营销模式. |
| 关 键 词： | 休闲农业 体验营销 营销创新 |
Application Research on Experience Marketing in Recreational Agriculture |
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| ZHANG Gui-hua,SHI Qing-hui. Application Research on Experience Marketing in Recreational Agriculture[J]. Journal of Xiangtan University(Philosophy and Social Sciences), 2010, 34(3): 87-91 | |
| Authors: | ZHANG Gui-hua SHI Qing-hui |
| Affiliation: | ZHANG Gui-hua,SHI Qing-hui(Hunan University of Commerce,Changsha,Hunan 410205,China) |
| Abstract: | Experience marketing plays an extremely important role in the development of recreational agriculture.In order to promote the application of experience marketing in recreational agriculture,agricultural enterprises should establish cycle marketing model starting from clearing consumer demand,to design experiential marketing mix,gain experience feedback information,and improve the experience project and meet new consumption demand. |
| Keywords: | recreational agriculture experience marketing marketing innovation |
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