| 首都现代零售业发展战略问题研究 |
| |
| 引用本文： | 唐立军孙永波.首都现代零售业发展战略问题研究[J].北京工商大学学报(社会科学版),2008,23(3):1-5. |
| |
| 作者姓名： | 唐立军孙永波 |
| |
| 作者单位： | 北京工商大学商学院,北京,100037 |
| |
| 基金项目： | 首都流通业研究基地承担的北京市哲学社会科学规划项目 |
| |
| 摘 要： | 首都现代零售业的发展关系首都的经济社会发展,关系首都的城市功能实现,关系首都的城市形象,关系首都的民生,意义重大。本文阐明了首都现代零售业发展战略规划制定的指导原则,详细阐述了首都现代零售业发展的战略目标、首都现代零售业发展的战略定位和战略重点,进而提出了首都现代零售业发展战略选择。
|
| 关 键 词： | 零售业 战略目标 战略定位 战略重点 发展战略 |
| 文章编号： | 1009-6116(2008)03-0001-05 |
| 收稿时间： | 2008/3/10 0:00:00 |
| 修稿时间： | 2008年3月10日 |
Study on Development Strategy of Modern Retailing in Capital Beijing |
| |
| Tang Li-jun & Sun Yong-bo.Study on Development Strategy of Modern Retailing in Capital Beijing[J].Journal of Beijing Technology and Business University:Social Science,2008,23(3):1-5. |
| |
| Authors: | Tang Li-jun & Sun Yong-bo |
| |
| Institution: | Business School, Beijing Technology and Business University, Beijing 100037, China |
| |
| Abstract: | The development of modern retailing in the capital Beijing concerns its economic and social development, the realization of capital city function, the capital city image and the people's livelihood in the capital, which is of great significance. this essay clarifies the guiding principle to set forth the development strategy program for modern retailing in the capital. It expatiates the strategic goals, strategic orientation and strategic emphases of the development of modern retailing in the capital. It further brings forward the choices for the development strategy of modern retailing in the capital. |
| |
| Keywords: | retailing strategic goal strategic orientation strategic emphases development strategy |
| 本文献已被 维普 万方数据 等数据库收录！ |
| 点击此处可从《北京工商大学学报(社会科学版)》浏览原始摘要信息 |
| 点击此处可从《北京工商大学学报(社会科学版)》下载免费的PDF全文 |
