异化消费理论视域下当代大学生消费观审视

马克思的异化劳动理论对资本主义社会的剥削关系进行了深入细致的剖析。当代西方马克思主义学者继承马克思的批判精神,将批判的视角由生产领域延伸到消费领域,提出异化消费理论。异化消费理论为深刻认识当代大学生群体中存在的各种不当的消费观和消费行为提供了理论支撑,对深入分析当前大学生群体消费的特征和影响具有重要的借鉴价值。当代大学生群体中出现的追求物质享受而忽视精神向度的追求,热衷于超前消费和炫耀性消费,受资本驱使沉溺于网络消费陷阱等消费现象和趋势,具有典型的追求虚假需求的满足、消费行为受资本和消费文化的操纵、通过消费和对商品的占有取代对本真生存意义的追求等异化消费的特征。当前大学生群体中出现的异化消费现象是当代生态危机、人性危机和意识形态危机的重要表征,具有极强的社会危害性。大学生作为未来中国特色社会主义事业的建设者和接班人,承担着引领社会风尚的重要历史责任,因此,大学生个人及其家庭、所在高校和社会必须深刻认识到当前大学生群体中不当消费观的严重后果以及应对大学生不当消费的紧迫性,及时采取必要行动引导大学生树立正确的消费观,形成良好的消费习惯。

On Contemporary College Students’Consumption Views from Perspective of Alienated Consumption Theory

Karl Marx’s theory of alienated labor probes into the exploitation in capitalist society.Contemporary Western Marxist scholars inherit Marx’s critical spirit,extending the criticism from production to consumption,and put forward the theory of alienation consumption.The theory of alienation consumption provides a theoretical support for the in-depth understanding of negative consumption views and behaviors of contemporary college students,providing references for the analysis of college students’consumption,which takes on typical characteristics of alienated consumption,such as valuing material consumption while neglecting spiritual pursuit,enjoying excessive or conspicuous consumption,and getting stuck in online consumption trap.Influenced and manipulated by capital and consumption culture,these behaviors fulfill false needs and draw attention to possessing products instead of pursuing a meaningful life.The alienated consumption with social harms is symptomatic of the crises of ecology,human nature and ideology.As the builders and successors of the cause of socialism with Chinese characteristics,college students bear the important historical responsibility of leading the social fashion.Therefore,college students,their families,society,and educational institutes should realize the seriousness and urgency of college students’alienated consumption,and take necessary actions in time to guide them to establish correct consumption views and help them cultivate good consumption habits.