| 从积极话语分析看商务谈判话步层面的语用策略 |
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| 引用本文： | 邵红万.从积极话语分析看商务谈判话步层面的语用策略[J].扬州大学学报(人文社会科学版),2011(5):121-128. |
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| 作者姓名： | 邵红万 |
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| 作者单位： | 扬州环境资源职业技术学院外语系,江苏扬州,225127 |
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| 基金项目： | 江苏省高校哲学社会科学基金指导项目(09SJD740028) |
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| 摘 要： | 商务谈判是一项通过言语交流实现社会交互的经济活动。谈判过程实质上是己方利益最大化、他方利益受损最小化的过程。以马丁的积极话语分析理论为视角，借助商务谈判真实语料，采用定性分析方法，旨在揭示话步层面语用策略的成功选择如何使得谈判双方在利益对抗情境下实现各自的交际目标。马丁的话语分析理论迎合了当前“经济全球化”和“互利双赢”等经济理念，运用这一理论视角分析相关语篇，有利于人们更好地认知和运用不同的话语策略以达到不同交际目的。
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| 关 键 词： | 积极话语分析 商务谈判 话步 语用策略 |
A Positive Discourse Analysis of the Pragmatic Strategies Used in the Move Structures of Business Negotiations |
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| SHAO Hong-wan.A Positive Discourse Analysis of the Pragmatic Strategies Used in the Move Structures of Business Negotiations[J].Journal of Yangzhou University(Humanities and Social Sciences Edition),2011(5):121-128. |
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| Authors: | SHAO Hong-wan |
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| Institution: | SHAO Hong-wan(Foreign Language Department,Yangzhou Vocational College of Environment and Resources,Yangzhou 225127,Jiangsu,China) |
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| Abstract: | Business negotiations are a kind of economic activities which are a process of maximizing one party's interest as well as minimizing the other's loss by social interactions through linguistic interactions.Working within the theoretical framework of positive discourse analysis and using business negotiations as data,the author attempts to explore how pragmatic strategies are used for the purpose of minimizing their confronting interests as well as maximizing their common benefits.The analysis focuses on the ... |
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| Keywords: | positive discourse analysis business negotiation move pragmatic strategy |
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