政治魅力与大众传媒

政治魅力是政治人物具有的超凡的、或超自然的品质及由此产生的能够吸引社会大众的魔力。政治魅力由来于政治人物的魅力品质，而这种品质是由其内在条件、外在条件和政治行为所决定的。在当今社会，政治魅力能产生巨大的社会能量，其光环作用有助于政治家赢得公众的认同和支持。而魅力的形成、传播与大众媒介是分不开的。大众媒介能在一定的程度上压缩时空，聚焦政治人物，从而拉近民众与政治领袖的距离；能发掘、放大、张扬政治人物自身的魅力因素；能通过与普通人或对立性指标人物的比较，彰显政治人物的政治个性；能通过巧妙的包装，掩饰政治人物的弱点。只有充分地利用大众传媒，政治人物才能有效地塑造、传扬自身的政治魅力。

Political Charm & Mass Media

Political charm is unique or supernatural quality with which politicians are provided and magic power which can attract the public. Political charms come from qualities and fascinations of the politicians, while this kind of quality lies on their inside conditions, outside conditions and political behaviors. Nowadays, the political charms can produce the huge social functions which are favourable for politicians to win identifications and supports of the public. However, the formation and communication of the charms cannot hive off mass media. To some extent, the mass media can compress the timespace and focus on the politicians, thus drawing nearer the distance between people and political leaders can explore, enlarge, and propagandize the factors of the politicians＇charms;can show personalities of politicians by comparison with everyman or antagonist ;can cover up the weaknesses of the politicians by packing skillfully. Only if making full use of mass media, can politicians mold and communicate their political charms effectively.