THE LANGUAGE OF TIME: TOWARD A SEMIOTICS OF TEMPORALITY

This article examines temporality from a semiotic perspective, as a quasi-linguistic system of signification, shedding light on the rudimentary elements of the "language' of time and the way both individuals and societies use them in their "speech.' It first explores how people manipulate various dimensions of temporality (e.g., duration, speed, frequency, timing) as virtual semiotic codes through which they manage to convey various social messages (e.g., about priority, importance, commitment, respect, intimacy, informality) without having to articulate them verbally. It then proceeds to show that this schema of symbolic relations between the temporal and the social seems to operate not only at the microsocial level of interpersonal relations but also at the macrosocial level of societal politics. Using the Jewish Sabbath, the Christian Lord's Day, and the French Republican calendar as case studies, it examines the way "temporal contrasts' are used to substantiate and accentuate social (conceptual, cultural, and political) contrasts. The article introduces the "semiotic quadrangle,' the use of which enables the student of symbolic communication to view meaning as a function of an entire system of symbolic associations at both semantic and syntactic levels.