| 市场营销专业教学改革的探讨 |
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| 引用本文： | 刘剑.市场营销专业教学改革的探讨[J].江苏教育学院学报,2005,21(3):61-61,103. |
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| 作者姓名： | 刘剑 |
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| 作者单位： | 金陵科技学院工商管理系 江苏南京210038 |
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| 摘 要： | 根据对新世纪市场营销人才的要求,探讨了市场营销专业在教学方法、教学组织形式、教学过程管理以及教学手段几方面的改革思路。
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| 关 键 词： | 双向互动式教学 沟通 教学组织 教学手段 |
Discussion on Teaching Reform of Marketing Specialty |
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| LIU Jian.Discussion on Teaching Reform of Marketing Specialty[J].Journal of Jiangsu Institute of Education(Social Science),2005,21(3):61-61,103. |
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| Authors: | LIU Jian |
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| Abstract: | Aiming at request for marketing talent in new century, the paper explores reformational train of thought about marketing specialty in such aspects as teaching methods, organizational forms of teaching, management of teaching process, and teaching instruments. |
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| Keywords: | bidirectional teaching in mutually moving communicate teaching organizations teaching instruments |
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