| 儒商萌现--浅论《聊斋志异》中的商人形象 |
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| 引用本文： | 彭慧珍,王钢.儒商萌现--浅论《聊斋志异》中的商人形象[J].阴山学刊,2004,17(5):56-59. |
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| 作者姓名： | 彭慧珍 王钢 |
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| 作者单位： | 彭慧珍（内蒙古商报社,内蒙古,呼和浩特,010010）
王钢（内蒙古科技大学外语学院,内蒙古,包头,014010） |
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| 摘 要： | 《聊斋志异》中,已经出现了儒商的形象,这是文言小说的重大收获.儒商形象的基本特征是诚信为本的经商道德,义利合一的经商准则,诗酒儒雅的经商心理,科学理性的商务管理和回报社会的人文关怀.与此同时,下位性、官本位和农耕圈是《聊斋志异》儒商的历史局限.
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| 关 键 词： | 《聊斋志异》 儒商 商业道德 人格理想 义利合一 |
| 文章编号： | 1004-1869(2004)05-0056-04 |
| 修稿时间： | 2004年1月9日 |
A Brief Account on the Scholar - Merchants in Liaozhai Zhiyi |
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| PENG Hui-zhen,WANG Gang.A Brief Account on the Scholar - Merchants in Liaozhai Zhiyi[J].Yin Shan Academic Journal,2004,17(5):56-59. |
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| Authors: | PENG Hui-zhen WANG Gang |
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| Institution: | PENG Hui-zhen~1,WANG Gang~2 |
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| Abstract: | The images of scholar-merchant were firstly appeared in Liaozhai Zhiyi, which was a great breakthrough of Chinese classical novels. The basic characteristics of scholar-merchants in Liaozhai Zhiyi were: the commercial ethics of being honest and credit, the commercial principle of righteousness integrated with benefit, the commercial psychology of scholarly bearing, the scientific business management and the humanism of rewarding the society. |
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| Keywords: | Liaozhai Zhiyi scholar-merchant commercial ethics personality ideal righteousness integrated with benefit |
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