| 中美电视合作与竞争关系探析 |
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| 引用本文： | 邱一江,秦珊.中美电视合作与竞争关系探析[J].暨南学报,2004,26(5):103-107. |
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| 作者姓名： | 邱一江 秦珊 |
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| 作者单位： | 暨南大学新闻与传播学院，暨南大学社会科学部 广东广州510632 |
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| 摘 要： | 20 0 1年底 ,美国两大媒体先后宣布其电视频道将在中国的广东部分地区落地播出 ,而中国中央电视台的英语频道也将在美国播出。中美电视方面的合作是中美文化关系的一个新现象。在合作的同时相互间的竞争不可避免。在竞争中双方各有优劣 ,中国电视只有以资本营运为突破口 ,带动观念和体制的深层变革 ,才能在实力悬殊的竞争中获得更大的发展
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| 关 键 词： | 中国 美国 电视 竞争与合作 |
| 文章编号： | 1000-5072(2004)05-0103-05 |
| 修稿时间： | 2003年10月30 |
The Analysis of Sino-American Television Cooperation and Competition Relationship |
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| QIU Yi-jiang,QIN Shan College of Journal and Communication Jinan University Guangzhou ,China.The Analysis of Sino-American Television Cooperation and Competition Relationship[J].Journal of Jinan University,2004,26(5):103-107. |
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| Authors: | QIU Yi-jiang QIN Shan College of Journal and Communication Jinan University Guangzhou China |
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| Institution: | QIU Yi-jiang,QIN Shan College of Journal and Communication Jinan University Guangzhou 510632,China |
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| Abstract: | By the end of 2001, two American mass media companies proclaimed that they would broadcast their programs in some areas of Guangdong. At the same time the programs of CCTV-4 and CCTV-9 would be broadcasted in America. This is the new phenomenon of Sino-America cultural relationship.Competition is unavoidable during the cooperation. In order to keep the largest watching market cake, China should learn to use the capital operation, and deepen the reform of the traditional system. |
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| Keywords: | China America television competition and cooperation |
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