公共危机状态下的大众传媒与社会控制

在现代信息社会中,作为次级系统的大众传媒通过影响环境认知、促成社会共识、引导社会舆论,对整个社会系统产生能动作用。但在公共危机状态下,大众传媒的“双刃剑”属性相当明显,既有社会控制的正功能,也存在负效应。因此,需注意探索和掌握公共危机管理中的信息传播规律,加强对大众传媒的积极控制,提升和完善社会控制策略,维护社会秩序,凝聚社会力量,为战胜危机营造有利的社会环境。

Mass Media and Social Regulation in Public Crisis

In the modern society of information, mass media as a subordinate system exerts a positive effects on the whole society through influencing the cognitions of circumstances, promoting shared understandings and leading public opinions. Nevertheless, in public crisis it is quite clear that mass media is double-edged, for it is either positive or negative in social regulation. Thus, the public crisis governing bodies should fully study and master the law of information transmission, strengthen the positive control on mass media, improve social regulation strategies, maintain social order, and create a cohesive social force.