基于钻石体系的中国影视文化产业国际竞争力研究

分析了中国影视文化产业概况,采用贸易竞争指数对其国际竞争力进行了衡量;引入＂钻石模型＂理论,对中国影视文化产业竞争力的钻石体系要素进行分析,认为中国影视文化产业存在生产要素发展水平较低、国际间需求差异较大、相关与支持产业薄弱、产业结构不合理且投融资体系及营销手段较为落后、政府扶持力度不足等5个方面的问题,提出了加大政策扶持力度、优化产业结构、注重对专门人才的培养、制定国际化的营销策略、加强国际间的交流合作等相关建议。

International Competitiveness of Chinese Audiovisual Industry Based on Diamond Theory

This paper analyzes the brief introduction to Chinese Audiovisual industry and evaluates its international competitiveness by using index of trade competitiveness.Introducing ＂Diamond Model Theory＂,this paper analyzes the elements of diamond system in competitiveness of Chinese Audiovisual industry.The result shows that there are five problems in Chinese Audiovisual industry,including relatively slower development of factors of production,big differences between international demands,inadequate support to this industry,unreasonable industrial structure,weak investment and financing system and marketing methods and inadequate support from governments.Therefore,this paper puts forward some relevant suggestions,such as strengthening the policy support,optimizing industrial structure,traing professional talents,making international marketing strategies and strengthening international cooperations.