| 对电力营销文化建设的探讨 |
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| 引用本文： | 刘思强.对电力营销文化建设的探讨[J].长沙理工大学学报(社会科学版),2002,17(3):61-63. |
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| 作者姓名： | 刘思强 |
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| 作者单位： | 长沙电力学院财经系 湖南长沙410077 |
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| 摘 要： | 把电力看成一个纯技术问题是不恰当的 ,文化建设是电力营销的基础工作 ,而电力企业现有的营销文化与电力的市场化趋势是不相适应的。电力营销文化建设在市场条件下 ,应充分遵从经济原则、社会原则、价值原则及信任原则 ,并按照市场化的要求制定出相应策略
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| 关 键 词： | 电力营销文化 不适应性 原则 |
A Probe of Electric Power Marketing Culture Construction |
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| LIU Si,qiang.A Probe of Electric Power Marketing Culture Construction[J].Journal of Changsha University of Science & Technology,2002,17(3):61-63. |
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| Authors: | LIU Si qiang |
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| Abstract: | It is not correct to regard electric power as a pure technology. Culture construction is a foundmental work where electric marketing is concerned. But marketing culture of today's electric enterprise doesn't suit a growing trend towards electric power marketing. Under market conditions, marketing culture construction of electric power is supposed to conform to not only economic principles, but also social principles, value principles, trust principles.According to the demands for marketizing,corresponding strategies must be adopted. |
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| Keywords: | electric power marketing culture inadaptability principle |
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