中国文化创意产业在金融危机背景下的战略调整

国际金融危机对我国文化创意产业发展的影响主要体现在文化消费市场、国际文化贸易与文化投融资三大领域。金融危机背景下，中国文化创意产业必须调整发展战略，变“危”为“机”。从刺激文化消费、扩大文化贸易出口、投资文化创意基础设施、加大人才培养力度、提升科技创新水平等方面，促使文化创意产业成为我国扩大内需、转变经济增长方式的首选产业。

Strategic Adjustment to Cultural Originality Industry of China Under Financial Crisis

International financial crisis influences China＇s cultural originality industry, in cuhural consumption market, international cultural trade, and euhnral investment and financing. Under the background of financial crisis, China must adjust its development strategies in cultural originality industry, and turn the crisis into opportumty. It may help cultural origi- nality industry to become the first industry of expanding domestic demand and changing economic growth pattern by promoting cultural consumption, expanding cultural export, investing in infrastructure of cultural originality, increasing the momentum in tra!ning talented people, arid upgrading the innovation level in science and technology.