On the mode of administering a questionnaire and responses to open-ended items

Concurrently administered personal and telephone surveys are compared to measure differences between the modes for identical questions. Speed of questioning is found to be greater in telephone interviews than personal interviews. The faster pace of telephone interviews is linked to shorter answers to open-ended items on the telephone. The tendency to reduce such responses is disproportionately exhibited by younger, affluent respondents who tend to provide detailed responses in personal interviews.