网络思想政治教育话语权去中心化的困境

在网络社会去中心化愈演愈烈的背景下，网络思想政治教育话语权面临着话语表达权利泛化、中心被不断消解，传播实效不佳、体系被逐渐解构，主导能量式微、权威被不断削弱等去中心化困境。究其原因，涉及话语的主体权威性、客体针对性、内容吸引力、方式多元化和互联网技术便捷性等诸多方面。为了有效应对网络思想政治教育话语权去中心化的趋势，需要从理念、制度、操作等层面进行积极应对：坚持一元指导思想、秉持多元协同理念；畅通话语传播渠道、聚焦话语客体特性；拓展话语表达方式、强化话语综合治理；敢于直面话语斗争、营造良性话语场域等。

The Dilemma of Decentralization of Discourse Right in Network Ideological and Political Education

In the context of increasing decentralization of network society, the discourse right of network ideological and political education is faced with the dilemma: generalization of the right of discourse expression, continuous dissolution of the center, ineffectiveness of communication and gradual deconstruction of the system, and the decline of the dominant energy and continuous weakening of the authority. The reasons for such dilemma involve the subject authority of discourse, object pertinence, content attraction, diversification of methods and the convenience of Internet technology. Therefore, to effectively respond to such dilemma, it is necessary to take measures in terms of concept, system and action. In the construction of network ideological and political education system, it is important to adhere to the ideological guidance and to uphold the concept of multiple coordination so as to face up to the fight for discourse right and create a benign discourse field by creating smooth discourse communication channels, focusing on the characteristics of discourse objects, expanding discourse expression, and strengthening the comprehensive management of discourse.