| 也谈制播分离 |
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| 引用本文： | 丁俊杰,张豪.也谈制播分离[J].山西大学学报(哲学社会科学版),2010,33(3):108-111. |
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| 作者姓名： | 丁俊杰 张豪 |
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| 作者单位： | 1. 中国传媒大学,校长办公室,北京,100024
2. 中国传媒大学,广告学院,北京,100024 |
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| 摘 要： | 制播分离是关涉中国广电改革的重要命题。经过十多年的曲折发展，正进入到全面突破的关键时期。文章在分析制播分离实质、背景及路径选择的基础上，对新一轮制播分离改革需要重视的关键性问题进行了探讨。
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| 关 键 词： | 制播分离 制播合一 网台分营 市场化 文化体制改革 |
On the Detachment of Production from Broadcasting |
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| DING Jun-jie,ZHANG Hao.On the Detachment of Production from Broadcasting[J].Journal of Shanxi University(Philosophy and Social Sciences Edition),2010,33(3):108-111. |
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| Authors: | DING Jun-jie ZHANG Hao |
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| Institution: | DING Jun-jie1,ZHANG Hao2(1.President Office Communications University of China,Beijing 100024,China,2.School of Advertising,Communications University of China,China) |
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| Abstract: | The detachment of production form broadcasting is an important proposition related to the reform of China's radio and television broadcasting.After more than 10 years twists and turns,the reform is entering a crucial period for the comprehensive breakthrough.By analyzing the essence,background and path of the detachment of production from broadcasting,this paper makes a discussion on the critical problems worthy of notice in a new-round reform of the detachment of production from broadcasting. |
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| Keywords: | the detachment of production form broadcasting coalescence of production and broadcasting separate operation of network and station marketization the reform of cultural system |
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