大学生网络舆情与高校管理

网络媒介是舆情信息的主要载体之一，高校校园网络的快速发展，使得学生使用互联网也更加便捷。网络成为大学生参与公共舆论、影响社会生活的重要平台。大学生群体的特殊性使得大学生网络舆情具有不同于与其他群体网络舆情的特点，给高校管理带来了严峻挑战，建立健全大学生网络舆情管控机制，对于推进高校管理，维护校园和谐稳定将起到积极作用。

The Internet-mediated Public Sentiment of the Undergraduates and the Administration of Colleges

The Internet media carry a majority of public sentiment. The rapid development of the Intranet within universities provides the undergraduates with easy access to the Internet. Today, the Internet has been a crucial platform for the undergraduates to participate in the discussion of hot topics and the spread of opinions. The undergraduates as a whole are distinctive from other groups in the society in terms of the Internet-mediated public sentiment, thus posing a severe challenge to the administration of universities. Therefore, the establishment of an management and controlling mechanism for the Internet-mediated public sentiment will benefit the management of the colleges as well as the stability and harmony with the universities.