信息内容可信度对消费者转基因食品接受程度的影响——以江苏省为例

深入研究外部信息传入特别是信息内容可信度对消费者转基因食品接受程度的影响对中国政府转基因科普宣传具有重要意义。利用江苏省消费者调查数据,定量研究信息内容可信度等因素对消费者转基因食品接受程度的影响,具体来说,定量研究积极属性信息内容和消极属性信息内容对不同风险人群(所有样本、低风险人群、高风险人群)转基因食品接受程度的影响。研究结果表明,外部信息传入更容易影响低风险人群对转基因食品的接受程度。积极属性和消极属性信息内容可信度分别显著正向和负向影响低风险人群对转基因食品的接受程度,且前者的作用较大。积极属性信息内容可信度对高风险人群转基因食品接受程度的影响较弱,而消极属性信息内容可信度对高风险人群几乎没有影响。

Influence of Information Content Credibility on Consumer Acceptance of Genetically Modified Foods：A Case Study of Jiangsu Province

Understanding the determinants of consumers acceptance towards genetically modified food (GM F) is critically important for scientific propaganda .Based on a unique data set collected through a large sample size survey on urban residents proportionally selected in six cities in Jiangsu province ,an econometric model of consumers acceptance of GMF is estimated . Our major finding was that GM information have more influence on low‐risk consumers acceptance towards GMF .Credibility of positive and negative information content have respectively positive and negative effect on low‐risk consumers acceptance . Credibility of positiveinformation contenthave less influence on high‐risk consumers acceptance , and credibility of negativeinformation content have no effect on high‐risk consumers acceptance .This is ,to the best of our knowledge ,the first empirical study on the influence of information content credibilityconsumer acceptance of genetically modified foods .