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| 翻译模因论在外宣材料汉译英中的应用 | |
| 引用本文： | 李云蕾,贾德江①. 翻译模因论在外宣材料汉译英中的应用[J]. 南华大学学报(社会科学版), 2012, 13(1): 115-117 |
| 作者姓名： | 李云蕾 贾德江① |
| 作者单位： | 南华大学外国语学院,湖南衡阳,421001 |
| 摘 要： | 外宣翻译的目的是通过外国受众喜闻乐见的方式，准确地传达对外宣传的信息。文章运用翻译模因论，分析外宣翻译的特点及其期待规范，重点深讨翻译模因论关照下的外宣材料翻译策略模因，旨在强化对外经济文化交流的效果。 |
| 关 键 词： | 外宣翻译 翻译模因论 期待规范模因 翻译策略模因 |
| 收稿时间： | 2011-11-12 |
A Memetic View of Publicity-Oriented C/E Translation |
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| LI Yun-lei,JIA De-jiang. A Memetic View of Publicity-Oriented C/E Translation[J]. Journal of Nanhua University(Social Science Edition), 2012, 13(1): 115-117 | |
| Authors: | LI Yun-lei JIA De-jiang |
| Affiliation: | (University of South China,Hengyang 421001,China) |
| Abstract: | The ultimate goal of publicity-oriented C/E translation is to transfer the information of publicity-oriented materials to foreign receiving group in a way they consider acceptable on the premise of appropriate equivalence between source text and the target text.This thesis applies the theory of The Memes of Translation by Chestman to publicity-oriented C/E translation.It also comes out with several translation strategies to conform to expectancy norms so as to achieve more effective communication between China and foreign countries. |
| Keywords: | publicity-oriented C/E translation memes of translation expectancy norms translation strategy norms |
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