| 北京老字号企业核心竞争力评价指标研究 |
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| 引用本文： | 王春娟.北京老字号企业核心竞争力评价指标研究[J].北京市财贸管理干部学院学报,2008,24(3):20-23. |
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| 作者姓名： | 王春娟 |
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| 作者单位： | 北京工商大学,北京,100037 |
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| 摘 要： | 分析北京老字号企业核心竞争力的构成及影响因素，结合北京老字号自身的特点构建了一套核心竞争力评价指标体系，并应用层次分析法建立了北京老字号企业核心竞争力数学评价模型。本文还通过实例验证该评价体系的实用性和可行性。
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| 关 键 词： | 老字号 核心竞争力 评价体系 |
The evaluation system of core competitiveness to Beijing Old-brand enterprise |
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| WANG Chun-juan.The evaluation system of core competitiveness to Beijing Old-brand enterprise[J].Journal of Beijing Institute of Finance and Commerce Management,2008,24(3):20-23. |
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| Authors: | WANG Chun-juan |
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| Institution: | WANG Chun - juan |
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| Abstract: | This paper through the analysis of the Beijing Old-brand enterprises' core competitive constitution and the impact of factors, combining their own characteristics, construct a set of core competitiveness evaluation index system, and applicate AHP to establish Beijing Old-brand enterprises' core competitiveness mathematical evaluation model. The rationality and the dependability of the evaluation system were verified through a case analysis. |
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| Keywords: | Old-brand core competence evaluation system |
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