我国民营企业诚信文化建设研究

由于民营企业发展历史比较短,市场交往、文化积淀、商业交易还处于发展过程中,普遍存在诚信不足的问题,且相当严重。本文正是在这一视角下对中国民营企业诚信缺失的现状及原因进行了分析,提出了民营企业诚信文化建设的对策和措施。从整体上提高民营企业的诚信水平、促进其健康发展具有重要的现实意义。

Study of the Construction of Honesty Culture in Private Enterprise

Private enterprises in China have made much progress since the reform and opening,which develops social productivity and national economy,improve the living standards,relieves the pressure of unemployment and makes a great contribution to the economic and social development in China.However,the history of development of private enterprises is not long,the marketing communications,cultural heritage and commercial transactions are still in the process of development.The problem of lacking credibility is universal and rather serious.This article analyszes the current situation and reasons of lacking credibility of private enterprises in China,puts forward the countermeasure and suggestion of how to build the honesty culture of private enterprises in China,in order to improve the level of credibility of private enterprises and promote their healthy development.