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| 影视广告的情感创意分析 | |
| 引用本文： | 杜秀玲. 影视广告的情感创意分析[J]. 河南工业大学学报(社会科学版), 2011, 7(1): 104-106 |
| 作者姓名： | 杜秀玲 |
| 作者单位： | 河南工业大学,设计艺术学院,河南,郑州,450001 |
| 摘 要： | 分析了中国影视广告的情感创意，强调广告创意的魅力在于有“情”。应该正确把握广告情感的传达，在进行影视广告创意时赋予广告鲜活的生命。一个注重情感创意的影视广告，才能达到和受众深层交流的目的，在获得受众品牌认知的同时建立起品牌信任度。 |
| 关 键 词： | 影视广告 情感 创意 |
ANALYSIS OF FILM AND TV ADVERTISING IN TERMS OF EMOTIONAL CREATIVITY |
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| DU Xiu-ling. ANALYSIS OF FILM AND TV ADVERTISING IN TERMS OF EMOTIONAL CREATIVITY[J]. Journal of Henan University of Technology(Social Science Edition), 2011, 7(1): 104-106 | |
| Authors: | DU Xiu-ling |
| Affiliation: | DU Xiu-ling (School of Design & Art,Henan University of Technology,Zhengzhou 450001,China) |
| Abstract: | The paper analyzes emotional creativity of film and TV advertising in China and emphasizes that the charm of advertising creativity lies in its ＇ emotion＇. Film and TV advertising should correctly grasp the conveying of emotions and make advertising fresh and alive. Film and TV advertising that attaches importance to emotional creativity is likely to achieve the purpose of communicating with audience and at the same time enjoy the trust of audience in brand awareness while gaining the acceptance of audience. |
| Keywords: | film and TV advertising emotion creativity |
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