移动商务驱动因素的研究方法述评

移动商务即将成为商业活动和社会活动的中坚力量,研究哪些因素将驱动移动商务的发展至关重要。文章综述了有关移动商务驱动因素的研究方法,并将其归为四类,即基于理性行为理论（TRA）、计划行为理论（TPB）和技术接受模型（TAM）,以及基于感知图、基于灰色系统理论、基于消费者满意度模型。评述了各种方法的不足,并对未来移动商务驱动因素的研究方法进行展望。

Review on analysis of influential factors of mobile commerce

Since mobile commerce will soon be a dominant force in business and society,there is a significant meaning to research on which factor can accelerate the progress of m-commerce.In this paper,relative papers have been reviewed and classified into four categories according to the ways of research: based on theory of reasoned action(TRA),theory of planned behavior(TPB) and theory of reasoned action model(TAM);based on customer satisfaction model;based on perceptual map;and based on grey system theory.Then,some...