| 试论物流管理在市场营销系统中的作用 |
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| 引用本文： | 刘玲玲.试论物流管理在市场营销系统中的作用[J].贵州大学学报(社会科学版),2004,22(4):53-57. |
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| 作者姓名： | 刘玲玲 |
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| 作者单位： | 贵州省商业高等专科学校,贵州,贵阳,550004 |
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| 摘 要： | 企业取得持续性竞争优势,离不开正确运用市场营销策略。而物流代表了一个企业巨大的战略潜力,它是企业获得持续竞争优势的一个关键因素。只有把营销和物流结合成一个共同的竞争战略,实行一体化,物流系统才能够成为一个有效的系统,为实现企业的目标、提高企业的竞争优势提供强劲的支柱。
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| 关 键 词： | 物流管理 4Cs理论 营销物流 |
| 文章编号： | 1000-5099(2004)04-0053-05 |
| 修稿时间： | 2004年4月18日 |
On the Function of Physical Distribution in the Marketing System |
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| LIU Ling-ling.On the Function of Physical Distribution in the Marketing System[J].Journal of Guizhou University(Social Science),2004,22(4):53-57. |
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| Authors: | LIU Ling-ling |
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| Abstract: | Without proper marketing strategies, enterprises cannot gain sustained advantages in competition. Physical distribution represents a great strategic potential of enterprises and is a key factor for them to gain sustained advantages in competition. Only when they integrate marketing with physical distribution and form a unified competition strategy, can their physical distribution system be an efficient system that provides strong support to the enterprises in their efforts to increase competition advantages and achieve their final goals. |
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| Keywords: | management of physical distribution the 4 Cs theory marketing physical distribution |
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