Color codification: law,culture and the hue of communication

This paper explores the intersection between color, culture and the legal domain; it reveals how recent, and disturbing, developments in trademark law have allowed for corporate ownership of the powerful communicative media of color and discusses the implications of this (colorful) codification. Mapping the communication of color within our contemporary legal, political and social environment, the paper addresses how color's vibrant significatory power is hemmed in by law, by (legal) language and by corporations. Law, it is argued, stands as one of the primary and most powerful practical “tools” used to shape, standardize and contain contemporary communication – and currently laws governing trademark function to recode and constrain the presumably boundless media of color. This is troubling, since our colorful environment becomes simplified when the array of meanings attributed to a particular hue are narrowed and then granted legitimacy by the courts.