| 烟草客户价值评价与客户群分类模型研究 |
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| 引用本文： | 李勇,李健,刘艳菊.烟草客户价值评价与客户群分类模型研究[J].西安电子科技大学学报(社会科学版),2010,20(3):36-41. |
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| 作者姓名： | 李勇 李健 刘艳菊 |
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| 作者单位： | 1. 西安市烟草专卖局一分局,陕西,西安,710004
2. 西安电子科技大学经济管理学院,陕西,西安,710071 |
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| 摘 要： | 客户价值对于企业决策的支持作用日益突出。本文针对烟草企业设计了客户价值评价指标体系,并用聚类分析对客户群进行细分,对不同价值客户群提出相应的管理策略。本文最有给出一个实例分析。该实例证实了所设计的客户评价指标体系的有效性,也为烟草公司在建立会员管理制度中如何选择会员提供重要的决策信息。
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| 关 键 词： | 烟草客户 客户价值 评价指标 |
Evaluation Model of Tobacco Customer Value |
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| LI YONG,LI JIAN,LIU YANJU.Evaluation Model of Tobacco Customer Value[J].Journal of Xidian University (Social Sciences Edition),2010,20(3):36-41. |
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| Authors: | LI YONG LI JIAN LIU YANJU |
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| Institution: | 1.The First Division of Xi’an Tobacco Monopoly Office,Xi’an,710004;2.School of Economics and Management,Xidian University,Xi’an,710071,China) |
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| Abstract: | The supporting effect of customer value upon enterprise decision is becoming more and more outstanding.This paper designs a reasonable evaluation system of customer value for tobacco enterprises,and makes a subdivision of customer community with Cluster Analysis.Meanwhile it puts forward the corresponding management strategies for different customer communities.Finally a factual case is given.The factual case not only proves the efficiency of the evaluation system,but also provides important messages for decisions that how we choose members in building member management system. |
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| Keywords: | Tobacco customer Customer value Evaluation system |
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