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调整校报办报策略服务思想政治工作
引用本文:王彦霞.调整校报办报策略服务思想政治工作[J].北京联合大学学报(人文社会科学版),2007,5(3):94-96.
作者姓名:王彦霞
作者单位:北京联合大学,党委宣传部,北京,100101
摘    要:当前,随着新媒体的增多和服务手段的多样化,高校校报在校园里的主导媒体地位受到了冲击。为巩固校报作为大学生思想政治教育主阵地的地位,必须调整办报策略,在为全校师生员工服务的基础上促进高校思想政治工作的开展。在学校各级领导的关心和支持下,《北京联合大学报》正在努力调整办报策略,以便更好地服务于全校师生。

关 键 词:校报  办报策略  服务

Strategies of Running a College Newspaper and the Improvement of Ideological and Political Work
WANG Yan-xia.Strategies of Running a College Newspaper and the Improvement of Ideological and Political Work[J].Journal of Beijing University(Humanities and Social Sciences),2007,5(3):94-96.
Authors:WANG Yan-xia
Abstract:With a great increase of the number of media and their various ways of service,college newspapers have lost their ground as major media on campus.The strategies of running college newspapers should be regulated to consolidate the position of a guiding force in the ideological and political work on campus.With the support from leaders at different level on campus,Beijing Union University Newspaper has been trying to regulate its strategies of operation in order to provide better service to all the teachers and students on campus.
Keywords:college newspaper  strategies of running newspaper  service
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