| 房地产销售策划与运作 |
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| 引用本文： | 姜勇. 房地产销售策划与运作[J]. 长春工程学院学报(社会科学版), 2002, 3(1): 27-29,64 |
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| 作者姓名： | 姜勇 |
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| 作者单位： | 长春工程学院,管理工程系,长春,130012 |
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| 摘 要： | 从市场定位入手 ,系统阐述了房地产项目包装、价格策略、销售控制、广告策略、销售人员培训等房地产销售策划与运作的全过程 ,从中揭示出房地产销售的一般规律
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| 关 键 词： | 销售策划 市场定位 项目包装 价格策略 |
| 文章编号： | 1009-8976(2002)01-0027-03 |
| 修稿时间： | 2001-12-31 |
Planning and operating of real estate selling |
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| JIANG Yong. Planning and operating of real estate selling[J]. Journal of Changchun Institute of Technology(Social Science Edition), 2002, 3(1): 27-29,64 |
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| Authors: | JIANG Yong |
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| Abstract: | Starting with the fixed position of the market, the article makes a systematic exposition of the whole course of planning and operating of real estate selling, including the packing of the project,the tactics of the price and the advertisement, the controlling of the selling, the training of the selling personel and so on. And from this exposition, the general rule of real estate selling will be brought into light. |
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| Keywords: | planning of sales fixed position of the market packing of the project tactics of the price |
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