| 体育竞赛表演市场开发策略研究 |
| |
| 引用本文： | 刘彦. 体育竞赛表演市场开发策略研究[J]. 肇庆学院学报, 2008, 29(5): 86-89 |
| |
| 作者姓名： | 刘彦 |
| |
| 作者单位： | 河北体育学院,体育系,河北,石家庄,050041 |
| |
| 摘 要： | 针对体育竞赛表演市场的相关开发问题进行了讨论和分析,相关开发主要涉及以下几方面：媒体转播市场开发,体育赞助,无形资产的开发,广告载体市场的开发,门票,特许经营和运动员参赛经纪。
|
| 关 键 词： | 转播市场 体育赞助 广告 经营 经纪 |
Research on Market Development Strategy of Competitive Sports Performance |
| |
| LIU Yan. Research on Market Development Strategy of Competitive Sports Performance[J]. Journal of Zhaoqing University (Bimonthly), 2008, 29(5): 86-89 |
| |
| Authors: | LIU Yan |
| |
| Affiliation: | LIU Yan (Department of Physical Education, Hebei Institute of Physical Education, Shijiazhuang Hebei 050041, China) |
| |
| Abstract: | This article mainly performs the market related development question to the sports competition to carry on the discussion and the analysis, the related development mainly involves to the media retransmits the market development, the sports support, the intangible asset development, the advertisement carrier market development, the admission ticket, the special permission management and the athlete participative broker. |
| |
| Keywords: | retransmits market sports sponsorship advertisement management broker |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
