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| 市场营销能力对产业发展能力的影响 | |
| 引用本文： | 谭俊华. 市场营销能力对产业发展能力的影响[J]. 长江大学学报(社会科学版), 2006, 29(5): 83-85 |
| 作者姓名： | 谭俊华 |
| 作者单位： | 长江大学,管理学院,湖北,荆州,434023 |
| 摘 要： | 在现代市场条件下,产业的发展能力在很大程度上取决于其产业内企业的整体营销能力。在技术、市场、资源等条件不变的情况下,产业的发展速度与市场营销能力成正比,与生产能力成反比。要提高我国产业的发展能力,就必须加强产业内企业的整体营销能力。 |
| 关 键 词： | 产业发展 市场营销 关系模型 |
| 文章编号： | 1673-1395(2006)05-0083-03 |
| 修稿时间： | 2006-07-11 |
The Influence of Marketing Ability upon the Industrial Development Ability |
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| TAN Jun-hua. The Influence of Marketing Ability upon the Industrial Development Ability[J]. Journal of Yangtze University(Social Sciences), 2006, 29(5): 83-85 | |
| Authors: | TAN Jun-hua |
| Abstract: | Under the condition of modern market,the development potential of an industry mainly depends on the overall marketing ability of the enterprise.Provided with unchanging conditions of technology,market,and resource,an industry's developing ability is in direct proportion to its marketing ability,and in inverse proportion to its manufacturing power.In order to promote development ability of China industry,marketing ability of enterprises must be enhanced. |
| Keywords: | industry development marketing ability relation model |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |