| 跨国企业文化整合模式研究 |
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| 引用本文： | 范明,潘明华. 跨国企业文化整合模式研究[J]. 扬州大学学报(人文社会科学版), 2008, 12(1): 38-41 |
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| 作者姓名： | 范明 潘明华 |
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| 作者单位： | 扬州大学,管理学院,江苏,扬州,225009 |
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| 基金项目： | 教育部人文社会科学规划项目 |
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| 摘 要： | 企业跨国经营必然面临着多元文化的冲击。如何构建全球文化体系,建立强势文化．使多元文化真正成为跨国企业经济提升的发动机,是跨国企业面临的一大重要课题和难题。研究跨国经营中多元文化的整合模式,从更新观念、优化模式、构建机制三个视角,构建文化整合的系统模式,可以为跨国企业整合多元文化提供有益的借鉴。
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| 关 键 词： | 跨国企业 文化差异 整合模式 |
| 文章编号： | 1007-7030(2008)01-0038-04 |
| 修稿时间： | 2007-08-23 |
A Study of Culture Integrating Model for Multinational Corporations |
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| FAN Ming,PAN Ming-hua. A Study of Culture Integrating Model for Multinational Corporations[J]. Journal of Yangzhou University(Humanities and Social Sciences Edition), 2008, 12(1): 38-41 |
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| Authors: | FAN Ming PAN Ming-hua |
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| Affiliation: | FAN Ming, PAN Ming-hua (School of Management, Yangzhou University, Yangzhou 225009, Jiangsu, China) |
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| Abstract: | Multinational corporations doing business across countries will surely face the impact of multi-cultures. It is one of the toughest problems and tasks for multinational corporations to construct a global cultural system and establish a dominant culture, turning multi-cultures an engine for advancing their economic status. By studying the culture integrating model in their cross-cultural operation, this paper intends to establish a systematic model from such perspectives as concept renewal, model optimization and mechanism construction. |
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| Keywords: | multinational corporations cultural differences integrating model |
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