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基于社会学角度的我国投资者行为调查研究
引用本文:尹海员,李忠民.基于社会学角度的我国投资者行为调查研究[J].西安电子科技大学学报(社会科学版),2011(5):47-51.
作者姓名:尹海员  李忠民
作者单位:陕西师范大学国际商学院,陕西西安,710062
基金项目:教育部人文社会科学青年基金,陕西师范大学211工程第三期建设项目
摘    要:我国股票市场以个体投资者为主,受各种因素的影响,投资者的非理性行为突出,本文通过对我国个体投资者的抽样问卷调查,分析其社会学特征、投资行为特征。结果表明我国投资者有许多独特的特征,主要表现为整体文化程度不高,在投资理念、知识、技巧等方面也不够成熟,普遍存在投机心理,从众行为明显,缺乏长期投资理念等等。这些行为造成证券市场稳定性下降,给股票市场健康发展带来不利影响,最后本文给出了相应的政策建议。

关 键 词:行为金融  教育背景  财富观念  投资者行为

Sociological-based Investor Behavior in China
YIN HAIYUAN,LI ZHONGMIN.Sociological-based Investor Behavior in China[J].Journal of Xidian University (Social Sciences Edition),2011(5):47-51.
Authors:YIN HAIYUAN  LI ZHONGMIN
Institution:YIN HAIYUAN,LI ZHONGMIN(School of International Business,Shaanxi Normal University,Xi'an,710062,China)
Abstract:Individual investors are often non-rational due to various factors. Through statistic analysis, the paper indicates that there are many unique behaviors in our country: The quality and educational level of the investors are relatively low; they are not proficient in investment concept,knowledge,and technique;the phenomenon of speculation is widespread; the investors tend to follow the mass at random. All the above behavior has increased the instability of market, and has an impact on the development of the stock market. Finally, the corresponding policy recommendations are proposed.
Keywords:Behavioral finance  Educational background  Concept of wealth  Investor Characteristics
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