电子商务产业链拓展机制研究——以杭州1为例

根据国家“十二五”流通业规划的初步构想，电子商务的市场容量将从2010年的4．5万亿元增加到12万亿元以上，并将成为扩消费的重要渠道。“十二五”期间，必将是电子商务产业链整合优化的关键时期。本文以“中国电子商务之都”杭州为样本，通过实地调研数十家电子商务相关企业及行业协会，跟踪了解电子商务发展趋势，对电子商务产业链拓展问题进行了系统研究。

Research on the mechanism of the expansion of E-commerce industry chain

According to the preliminary ideas of the China's 12th Five-Year Plan on distribution industry,the capacity of national E-commerce market,which will become an important channel for expanding the national consumption,is going to witness an increase from 4.5 trillion yuan in 2010 to more than 12trillion yuan.The 12th Five-Year Plan Period expects to be a critical phase for running the process of integrating and optimizing the E-commerce industry chain.The paper focused on Hang Zhou,the main city for China's E...