消费符号下的双重隐喻——女性时尚杂志广告的意识形态分析

在消费主义的热潮下，当今热销的女性时尚杂志在广告商品信息的同时，自身也作为一个巨大的消费文本传递出“建构的意义”，即传统根深蒂固的父权制性别成见与正在进行中的时尚性消费主义，这二者作为时尚杂志这个巨大消费符号下的双重隐喻，通过深层意义的建构，被置于时尚杂志内部。

The Two-Leveled Metaphors under Consumption Symbol——An Analysis on the Ideology of Women's Fashion Magazines

In the heat of consumerism,the well-sold women’s fashion magazines give us the information of goods;meanwhile,they themselves,as a big consumer text,are giving the significance of creating,i.e.the traditionally deeply-rooted sexual discrimination in a patriarchal society and the on-going fashionable consumerism.As two-leveled metaphors of fashion magazine,which is the large symbol of consumerism,they are put into the interior of fashion magazines through constructing deep meaning.