Evidence bearing on the construct validity of "ideal family size"

George Gallup polled "ideal family size" in 1936 and introduced a concept which subsequently appeared in many polls and fertility surveys. Previous research shows that ideal is a poor measure of respondent's personal fertility plans or behavior and that among researchers there is little agreement about what ideal family size does measure, if anything. Construct validity analysis based on historical, trend, and cross-sectional data suggests that the late 1960s saw ideal politicized as preoccupation with the "population problem" grew. Ideal family size is now appropriately regarded as a measure of a societal pronatalist norm and not merely a projected fertility preference.A version of this paper was presented at the meetings of the Society for Applied Anthropology, Merida, Mexico, 5 April 1978. Data on ideal family size from Blake (1974) are used with permission of the editors ofDemography. Other data come from the 1965 and 1970 National Fertility Studies co-directed by N.B. Ryder and C.F. Westoff (under contract No. PH-43-65-1048 with the National Institute of Child Health and Human Development).