毛泽东话语革命与高校网络思想政治教育话语权的建构

在领导中国革命和建设过程中,毛泽东同志发展的具有特色的话语体系,在历史上发挥了重要作用。良好的话语也是思想政治教育的重要手段和内容,面对高校网络思想政治教育话语存在的对教育受众特征及变化把握不准,教育主客体关系发生变化,话语传播的内容和方法单一,网络思想政治教育话语与网络文化的差异等问题。在新形势下重温并总结提炼毛泽东同志话语,以此探究增强网络思想政治教育工作的亲和力和实效性的路径,提出新媒体时代思想政治教育话语说服力提升的路径为转变教育观念,树立"学生主体思想";促进话语通俗化、网络化、生活化;创新网络思想政治教育的话语传播方式;加强网络思想政治教育的马克思主义话语权建设。

MAO Ze-dong's Discourse Revolution and Construction of Discourse Power in University Network Ideological and Political Education

In the process of leading Chinese revolution and construction,MAO Ze-dong＇s unique discourse system played an important role in history.A good discourse is an important means and content of ideological and political education.Currently,university network ideological and political education discourse is facing such challenges as the inaccurate understanding of the characteristics and changes of the educated,change of the educational relationship between the subject and the object,simple contents and methods of discourse dissemination,and the differences between discourse of network ideological and political education and network culture.This paper,reviewing and summarizing MAO＇s discourse under the new situation,explores the paths to strengthen the affinity and the effectiveness of the ideological and political education network.Then,it raises the paths to improve the persuasiveness of the discourse of ideological and political education in the new media era as follows：establishing student-centered concept by changing educational philosophy,promoting popular,network-style,and life-style discourse,innovating the dissemination means of network ideological and political education discourse,and strengthening the construction of network discourse of Marxism in ideological and political education.