名牌战略与工业结构调整实证研究

随着知识经济时代的到来, 名牌战略已成为新一轮经济发展战略的核心。名牌战略不仅有利于实现工业结构的合理化和高度化、消除工业同构现象、促进工业主导产品和支柱产业的形成, 而且名牌的文化功能为促进工业结构调整和优化提供了良好的文化环境。本文通过对名牌战略与工业结构调整的实证分析,得出名牌战略和工业结构调整之间存在着很强的正相关关系。

On the "Famous Brand" Stratey and Readjustment of Industrial Structure

With the coming of the knowledge economy era,the "famous brand" strategy has become the core of a new circle of economic development,which not only helps to rationalize industrial structure,eliminate repeated construction,and shape pillar industries,but also provides favourable cultural backgrounds for the readjustment of industrial structure.Through an analysis of some examples,this paper arrives at a conclusion that there exists a posititive correlation between the "famous brand" strategy and the readjustment of industrial structure.