| 中国企业CI的历史、现状和前景 |
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| 引用本文： | 沈伟.中国企业CI的历史、现状和前景[J].兰州大学学报(社会科学版),2004,32(1):128-131. |
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| 作者姓名： | 沈伟 |
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| 作者单位： | 兰州交通大学,艺术设计学院,甘肃,兰州,730070 |
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| 摘 要： | 中国CI在近二十年的发展中已取得了显著的成绩,并在学习和引进美国和日本的CI体系过程中形成了具有中国特色的CI模式。通过总结中国CI运动各阶段的特点和现状,明确了CI发展的方向,即普及化、产业化、学科化。
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| 关 键 词： | CI 企业 独立业态 |
| 文章编号： | 1000-2804(2004)01-0128-04 |
| 修稿时间： | 2003年9月13日 |
History,Status Quo and Prospect of China's Enterprise Corporate Identity |
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| SHEN Wei.History,Status Quo and Prospect of China''''s Enterprise Corporate Identity[J].Journal of Lanzhor University(Social Sciences),2004,32(1):128-131. |
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| Authors: | SHEN Wei |
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| Abstract: | The author maintains that the CI has made a great headway in the past two decades, due to its effective imitation of the US and Japanese CI systems; imitation though it is, it is more of a Chinese character. The paper concludes, after a comprehensive study of the history, status quo of the Chinese CI, that its future will be characterized by widespread industrialization and discipline-formation. |
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| Keywords: | CI enterprise independence direction of CI |
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